Jabberwocky Re-versed and other Guinness Versions. [with] Alice Aforethought. Guinness Carrolls for 1938. [with] Alice, where art thou? More Guinness Carrolling. [with] Alice Versary. The Guinness Birthday Book.
Dublin: 1935, 1938,  and 1959. Various illustrators, designers and printers. Color pictorial card stock wrappers. Stapled. Unpaginated, but 6 or 10 leaves each, excluding printed wrappers, Slight edgewear and toning. Occasional brief ink notations (primarily check marks) by an appreciative early owner. Item #3777
A grouping of four delightful pamphlets featuring “parodies, imitations of verses and scenes from Alice in Wonderland and Alice through the Looking Glass.” These richly-imaginative and handsomely-illustrated booklets are from the series of promotional pieces distributed to physicians in Great Britain by the Guinness Brewery annually from 1933 to 1966. The illustrator for the 1935, 1938 and 1952 issues was Antony Groves-Raines; Ronald Ferns illustrated the 1959 number.
Physicians were a prime marketing target for Guinness since their stout was said to have medicinal benefits. Indeed, the Royal College of Physicians based in London notes that: “It [Guinness] was believed to be rich in iron, so doctors would often prescribe Guinness to patients following an operation, or to pregnant women. This support from the medical world strengthened the campaign and it remained central to the Guinness brand for the next 40 years.” Sláinte!