Le Tour du Monde en 120 Images Grand Concours du Chocolat Menier.
Paris. No publisher. 1956. Image size: about 28 ½ x 42.” A very clean example. Issued folding, the map has been laid down on oversized linen; the original fold lines difficult to detect. Vivid color. Very good. Item #3727
This striking pictorial world map was issued as part of a promotion by the French chocolatier, Menier, in 1956. The richly illustrated and colorful map traces a trip around the world to 120 locations by the company’s mascot, Jacqueline. The small illustrations are of place-specific flora and fauna, native costumes, architecture, etc. The map contains three insets: Israel, India and the Belgian Congo.
Customers collected (120) coupons that accompanied chocolate bars and affixed them to the respective spots on the grid below the map, then submitting the completed form to the Menier company for a premium or entry into a contest. As a result, the map is often seen with the lower panel missing.
J.B. Jannot, who sometimes used the pen name Jan-Loup, was a French artist, illustrator and cartoonist. Jannot did a similar map of Europe (“Grand Circuit des Capitales”), also for Menier, at about the same time.
Reference: Rumsey Map Collection: List No: 11485.000.