Petit atlas van Houten en vingt feuilles.
[Amsterdam?]: Cacao van Houten. [1910.]. Twenty (20) loose maps (each about 3 ¼ x 4”) on stiff paper in stiff paper pouch with printed title. Good, with a few cards having small brown stains (cocoa?). Some loss to printed title. Item #3708
The Dutch chocolatier Conraad van Houten was a pioneer in the mass production of finely ground cocoa; his groundbreaking process was introduced in 1828. In the mid-1870s, colorful trade cards became a major marketing tool. Chocolate makers around the world, including van Houten, embraced the trade card trend.
This atlas takes trade cards to a much higher level than the often schmaltzy subjects. The atlas consists of twenty maps: one of the world, six of continents and 13 of countries or regions of Europe. The reverse of each card presents a variety of geographic and demographic data on the continent, country or region – with a prominent heading: “Cacao van Houten se consomme partout au monde.”
A scarce atlas in a very unusual format. Not in OCLC at time of cataloguing. Reference: Koeman, Atlantes Neerlandici, Vol VI: Houv A1. [ICN 7649.].